In: Commentary
15 Apr 2009It recently occurred to me that my knowledge of Google’s Adwords Quality Score is quite limited. There seems to be a certain level of mystery surrounding how it’s calculated and even a slight paranoia amongst experts as to how and why the formula changes.
I’ve scoured the internet as sort of a personal education project for myself, but also to provide a comphrensive list of resources to learn more.
According to Google:
The AdWords system calculates a ‘Quality Score’ for each of your keywords. It looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user’s search query. A keyword’s Quality Score updates frequently and is closely related to its performance. In general, a high Quality Score means that your keyword will trigger ads in a higher position and at a lower cost-per-click (CPC).
Official Adwords Quality Score Information covers the following:
More detailed information can be found at How It Works – Google Adwords Learning Center which covers:
This is the company blog for Port City Color Copy. Authored by Company Owner William Lang, this blog is focused on simple tips and tricks for small business owners.
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6 Responses to Google Adwords Quality Score – Secrets Revealed!
Bart
April 15th, 2009 at 7:45 PM
a very good article guys and yes Google’s Adwords Quality Score is something that not alot of people think about….
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April 15th, 2009 at 7:52 PM
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Google Adwords Quality Score - Secrets Revealed! | Search Engine Secrets
April 16th, 2009 at 3:51 AM
[...] Introduction It recently occurred to me that my knowledge of Google’s Adwords Quality Score is quite limited. There seems to be a certain level of mystery surrounding how it’s calculated and even a slight paranoia amongst experts as to how and why the formula changes. I’ve scoured the internet as sort of a personal education project for myself, but also to provide a comphrensive list of resources to learn more. Basics According to Google: The AdWords system calculates a ‘Quality Sco Excerpt from: Google Adwords Quality Score – Secrets Revealed! [...]
Jessicaneows
May 10th, 2009 at 11:42 AM
I love it! That is way cool man! The steps weren’t that complicated too, which is great.
ArianaDium
May 13th, 2009 at 6:42 AM
hi, thanks,The article was very well written, very helpful to me
detoxtechno
October 6th, 2009 at 10:21 PM
Adwords is really great for promoting your website and also affiliate links. i have just passed the Google Adwords Professional exam today and i am very happy.