Social Media Evangelist Puts Money Where Mouth Is
In: Commentary
14 Jul 2009
As President of Say It Social, a social media consulting firm, Tim Moore implores clients to get started in social media. Along the way he helps them track their efforts by “tapping into to the emerging social revolution and making course corrections rapidly to keep your efforts on a successful growth pattern.”
It sounds complicated, but Say It Social has it down to a formula. In fact, SIS is one of the first firms working to create a measurable algorithm (if you will) that makes it crystal clear which strategies are working and which aren’t. The methods aren’t new, but knowing the bottom-line ROI definitely is.
“If you are not authentic and you are not real, people are going to see right through that.”
So when it came time to sell his Kansas City, MO home, Tim chose a familiar path.
“I talked to my local realtor about selling my home and she said “Oh yeah, you can’t sell in this market.” and that kind of irritated me.”
50 hours later the deal was signed and the Moore family packed up the U-Haul en route to Wilmington, NC with a nice sense of accomplishment and a handsome profit in hand.
Read more about this amazing story on Say It Social’s Community Blog.
Additionally, Tim and I recorded a short interview about this experiment through Google Voice’s recording feature:
In typical Google fashion, a simple post to the Official Google Blog at 12:37 AM Eastern Time brings news of perhaps their most ambitious project yet. Tonight Google dropped an atomic warhead aimed directly at Microsoft. The message? Google is set to unveil its own operating system based around their Chrome browser.
Here’s the first paragraph from the blog post:
It’s been an exciting nine months since we launched the Google Chrome browser. Already, over 30 million people use it regularly. We designed Google Chrome for people who live on the web — searching for information, checking email, catching up on the news, shopping or just staying in touch with friends. However, the operating systems that browsers run on were designed in an era where there was no web. So today, we’re announcing a new project that’s a natural extension of Google Chrome — the Google Chrome Operating System. It’s our attempt to re-think what operating systems should be.
External Reading:
- Official Google Blog – Introducing the Google Chrome OS
- New York Times – Google Plans to Unveil PC Operating System
- TechCrunch – Google Drops A Nuclear Bomb On Microsoft. And It’s Made of Chrome.
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The Wager of Death: Why the Bing/Yahoo Merger is Irrelevant
In: Commentary
29 Jul 2009But what does it truly mean to the majority of us? Well, it means that the tech blogs (like this one) have some interesting material to work with. Other than that, I am dubious it will make much difference. A lot of folks are playing up the competition card: i.e. now Google has a formidable competitor. I would argue that this merger actually decreases the competition.
Google now has one less competitor. In fact it reduces the amount of serious competitors from two to one. It’s true that Yahoo! and Bing can now pool resources and theoretically form a stronger search engine. But to the average web surfer, search isn’t about resources. It’s about trust. We trust Google.
How much do we trust Google? Well, let’s suppose your life depended on search accuracy. You’re being held hostage and the only thing that will save you is coming up with the right answer to a question. The only resource you’re allowed is a single search on the engine of your choice. Your answer is restricted to the #1 result on the given page. Which search engine would you choose? Until that answer changes from Google (don’t kid yourselves), this merger or any other is largely irrelevant.